Gamification consists in applying concepts and dynamics of the game in a different context such as education, marketing or, as we are going to deal with, personal finances, to make user interaction more attractive.
Basically, gamification uses the natural human predisposition towards competition and play to make certain tasks less boring, and even to change a person’s habits by the speed at which you begin to see results.
Gamification can be managed in various ways, but the most common we have found on the network are:
- Ranking and ranking systems , such as the Fantastic Brand League
Gamify your savings
The concept of saving is very tedious. The problem is that it takes a lot of time and effort to start seeing results, and there are many who do not find enough strength to start fattening their small mattress, and postpone the issue for tomorrow.
Gamification can be the solution you need, since it is able to make our tasks more boring a fun, and offers the immediate satisfaction we need to motivate and achieve our goals: the human being wants to see the results of his effort NOW.
Let’s go to what interests us: how to take advantage of this information to gamify the savings? Let’s go in steps!
Find someone to share your challenge with
It may be your partner or your best friend, but always better than doing it alone. Gamification is always more effective when it is social . If you want to go one step further, you can even form a group on Facebook But be careful! Don’t go crazy, it’s not a matter of revealing all your banking ins and outs to the whole world, keep your secrets!
Share the evolution of your goals on a specific day of the week And Remember! Don’t take the challenge as personal. IT’S A GAME! And respect the privacy of the participants ?
It is the key to motivate us and achieve our goals , remember? How can you set rewards? Very easy. Create a medal system or give yourself a specific whim that you can’t enjoy if you don’t meet your goals; After all, that’s what all applications do. Create your own logo using Photoshop or a free photo editing program and share your progress with everyone!
Watch out! Do not become your worst enemy and set real goals that can be met. Simplicity is the key to saving gamified and fun. For example, every time you resist the temptation to buy something unnecessary, put on a medal! For every 10 medals won, THE PRIZE is received. It doesn’t have to be something monetary, remember that it is saving what we are trying, be creative!
Join the Power of Apps
Although some applications have tried to gamify finances without success, others like Mint in the US, which already has more than 20 million users, or Sarah Cloie in Spain, which already has more than 60 thousand users, have managed to make everyday savings something fun (and with note).
Its careful interface and technology make saving a game: receive overdraft alerts avoiding being penalized by your bank, duplicate receipts that you claim right away or, simply that the tool congratulates you for having fulfilled your budget, they are small battles won that make Saving becomes an adventure, a challenge of “the next month I do better” or “you are not going to” scam “me anymore”, a saga to everyone’s taste ?
Sarah Cloie also incorporates its functionality of challenges, where the user sets the desired objective, a trip to Japan, for example, being able to track their progression daily and with the possibility of sharing it on social networks so that everyone Encourage (and bite) to mark yourself or get your own challenges.
The best of these apps? That offer that instant satisfaction necessary to get caught up in the good routine: that of saving.